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internet marketing strategies blog

We Simplify Internet Marketing

Welcome to our Blog on Internet Marketing. We will be providing you with many ideas and ways that you can build credibility, generate leads and to improve your relationships with your clients and prospects.We would really welcome any comments and ideas.

Technology in Agriculture

Technology in Agriculture - How beneficial is it?

It seems as if every corner of the world and everything we do is affected by technology, even agriculture.  From soil testing, fertilizer application, field mapping, cattle records,  even semi-loading, there seems to be technology everywhere we look and if you're not using technology in agriculture practices where you are, you could be missing out.

I think many farmers, including my husband, who is an organic farmer in South Dakota, resisted technology, at least technology that wasn't part of a tractor or other vehicle needed to make it drive and work.  Last year he started getting the urge after hearing some "farm talk" and success stories.  He finally took the plunge, visited a at who'd been featured in Successful Farming magazine a couple different times and seemed to know what he was talking about and made a purchase.  He will use the equipment for the first time planting in the spring of 2012.  

mobile controlled grain loading and monitoringHis new found interest piqued my curiosity too, since I have an obvious interest in technology as a social media marketing specialist.  FINALLY, we might have something in common... sort of, anyway.  My interest led me to being asked to give a presentation on social media marketing at the winter conference for in January.  I was asked to give a second presentation and after some discussion, we decided technology in agriculture would be a good topic.   While I could talk about a few things, I asked the owner of Precision Ag Solutions, Greg Tople if he or Troy McKown, a well versed consultant for Greg's business, if one of them would like to join me and share their knowledge and expertise on technology in ag, thankfully they agreed.  After all, if they could convince my husband it was worthwhile and get him to part with some money, it MUST be good.  They focused on GPS, field mapping and products like , a system that is particularly interesting to organic farmers because it allows growers to use GPS to apply the right amount of nitrogen at the right place and right time, increasing yield and reducing nitrogen input expense.  Because organic farmers can't use synthetic fertilizers, every bit of boost they can get to increase their yield naturally and efficiently is greatly appreciated. 

For my part, in addition to talking about mobile apps and the usefulness cell phones provide for farmers beyond the obvious increase in communication, I talked about and their system which allows for automated loading of grain into semi-trailers for hauling.  The product was developed by Neil Mylet because he was a farmer from central Indiana who had severe allergies. He uses the Loadout system which has hardware and software working together to load his grain with much more limited exposre to grain dust,  The loading is controlled by your smart phone with a specific mobile application to start, stop and visually monitor the progress of grain loading right from the cab of the semi-truck.  This interested me on many levels, but mostly because my oldest son is going to school for architecture in part because it really interests him, but also because he has severe allergies and he'd love to come back and farm, but if that doesn't work for his health and allergies, he'll need something to fall back on. 

I could talk about the great things in technology in agriculture all day, but maybe I'll just save it for another blog and/or another presentation as some conference.   What do you think of the changes in technology in agriculture and do you love the changes or hate them?

Award Winning web design by WSI

WSI Recognized by Web Marketing Association with 7 Awards

WSI, the world’s leading provider of digital marketing solutions to small- and medium-size businesses, received seven prestigious recognitions by the Web Marketing Association’s 2011 WebAwards. This is the fourth year in a row WSI has been recognized for excellence by the WebAwards, which highlights outstanding achievement in the field of web design and development. This year WSI submitted 10 sites and seven of those received awards, with two receiving Standard of Excellence Recognitions. Other top brands that competed for the awards include AT&T, Coca-Cola, Colgate, Cottonelle, Jetblue, Nissan and Volvo.

The following WSI consultants were recognized by the Web Marketing Association at this year’s WebAwards:

        WSI Internet Consultant Kevin Dean received the Environmental Standard of Excellence WebAward for Arborwell

        WSI Internet Consultant Neal Lappe received the Outstanding Website WebAward for Cabell Childress Group

        WSI Internet Consultant Doug Fowler received the Outstanding Website WebAward for J. Simon Shirtmakers

        WSI Internet Consultant Kimberly Nichols received the Outstanding Website WebAward for Municipality of Potton

        WSI Internet Consultant James Alexander received the Professional Services Standard of Excellence WebAward for Smile Like the Stars

        WSI Internet Consultant Armin Tull received the Hotel and Lodging Standard of Excellence Web Award for Tallinn Hotels

        WSI Internet Consultants Mike Watkins and Nicole Dupree received the Outstanding Website WebAward for Why Diet

“As a Web Marketing Association award recipient for four years in a row, we are proud to say our proven track record of going above and beyond has helped businesses reach their greatest potential,” said Ron McArthur, president of WSI. “We hope to continue our success next year and beyond.”

This is the 15th year the Web Marketing Association has been organizing its annual WebAwards, which is today’s premier website award program. Website awards recognize the talented individual and team efforts in creating outstanding website development and generating Internet marketing exposure.

There are 96 industry categories in the awards competition and each site goes head-to-head with other sites in their categories. If an entry receives a score of 60 or greater out of a possible 70 points granted by the judges, the entry earns the Outstanding Website award. Entries that scored above the average for their industry and 59.9 receive the Standard of Excellence award.

WSI is the world’s leading provider of digital marketing solutions to small- and medium-size businesses the world over. WSI provides digital marketing solutions, web site design, e-commerce solutions and web hosting. WSI awarded 149 franchises in 2010 and six master franchise licenses. With plans to add 210 franchisees in 2011, primary markets will include U.S., Latin America, U.K. and Europe. For more information, visit .

Speakers on digital marketing strategies

Speakers on Digital Marketing Strategies from WSI

Speaker on digital marketing Krysti MikkonenEducating business owners on trends, changes and best practices in the digital marketing world is one of the services many WSI consultants offer.  Many WSI consultants speak professionally on a variety of topics using digital marketing strategies.  Most recently I presented in Reno, NV at the American Association of Meat Processors annual conference and at the entrepreneurs conference South Dakota MarketPlace in Huron.  Both times, I spoke about how to use social media marketing tools like YouTube, Facebook and twitter to benefit your business as well as the importance of online reputation management.

The South Dakota Bankers Association is hosting a Bank Technology conference in Sioux Falls. Presenting at the conference is a fellow WSI franchise owner Eric Cook, a WSI consultant specializing in the community banking industry brings with him more than 15 years experience in the banking industry in various positions including chief operating officer and regional president for a community bank in Michigan.  He is presenting on two different topics in the banking industry.  Miking good use of his time in South Dakota, Cook is also speaking at the monthly meeting for Sales and Marketing Executives of Sioux Falls.

Eric Cook, WSI ConsultantFor the SDBA, Cook had two different sessions.  The first session covered options in cloud based computing which can increase efficiencies for busy bankers.  Cloud technology refers to web-based programs as opposed to computer based programs, many of which are free.  His second session is covering how to use Google analytics to gain insight into what is working and not working with banking customers online experience.  The wealth of information and insight that can be obtained from knowing how to read and interpret your analytics is invaluable in creating a strong web presence.

Making good use of Eric's time here in South Dakota, he was also invited to present at the monthly meeting for Sales and Marketing Executives of Sioux Falls.  His presentation, titled "Leveraging Social Technology In Today's Business Environment" covers various uses of social technology in business. 

In addition to speaking, WSI offers a variety of free webinar opportunities for business owners to gain insight in to various topics, usually addressing changes in the digital marketing world.  WSI Corporate hosts a monthly webinar.  Next month, on October 6th,  the webinar will be .  Eric Cook hosts where they cover various topics.  Unfortunately, due to his travels in South Dakota, there isn't a session this week, but you can sign up for his Outlook notifications, RSS blog feed on the topics and more by going to the website. 



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