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Newsletters and email blasts - Targeted Lead Marketing

"Maintain a healthy and interactive relationship with prospects, wherever they may be in their decision making or buying process."

Start by lead nurturing

Internet marketing isn't for the faint of heart and those wanting to play around.   It's a high-paced, fast changing, high-profit arena, that is quite advanced for those that pocess the expertise to practice the skilled discipline of online marketing. But don't let that scare you away. Instead let the challenge of success in this strategy inspire you to generate targeted leads in one of the strongest ways possible for businesses to generate business.

The 24/7 marketing vehicle provided be the internet and your presence there, is an extremely powerful customer communication tool.  You can quickly convert online inquiries into quality leads and motivate those leads into great sales.  Through the maintenance of a healthy and interactive relationship with potential customers, leads can be generated.  This lead nurturing system is yours for the taking.  What will you do? 

Help customers keep their faith in you

An effective Targeted Lead Marketing campaign involves fostering consistent and meaningful ongoing interaction with potential customers, regardless of their timing to buy. There are many innovative, cost-effective methods that keep you on your customers’ and prospective customers’ radar; nurturing your relationship with them. Some examples are: auto-responders, click-to-call (Internet to phone), email marketing, RSS feeds, blogs, customer loyalty programs and free trials. A focused Targeted Lead Marketing mechanism allows you to capture and cultivate early-stage leads so that valuable opportunities are continually being added to your sales funnel.

Exposing more people to your website is like bringing more people into your store, it only accomplishes half of what you need to do. The goal of all your sales and marketing efforts, in the very simplest of terms, has always been to increase the number of people who do what you ask them to do – BUY your product or service and encourage others to buy too. Every online business must have a comprehensive Internet Marketing Strategy At WSI, we can work with you to design, implement and monitor the results of your Internet marketing strategy.

Buyers won’t come to the phone

Traditional lead generation strategies like telemarketing can be expensive over time.  Telemarketing leads can make great customers, but the sales funnel is significantly longer than leads gained through lead nurturing.   Wouldn’t you rather send a periodic e-Newsletter to the folks who asked to be on your mailing list? It’s a click of a button to reach a large number of people you're giving them information that is useful, something they asked for.

The definition of nurture is to "to promote and sustain the growth and development of"... something, in this case your potential customers.  By providing potential customers with timely, useful information that can help in the growth and development of their business, you are nurturing.  Over time, this useful information you provide establishes you as the professional.  These potential clients have built trust in you and the services you provide, even if they may not be buying what your selling at the time.  Peppering the leads you generate with timely, helpful information in a steady stream, but not burying them with too much information, narrows the sales funnel to the point that when the time comes to buy the products your selling, they will likely come to you to make their purchase.  Get help now in establishing your lead nurturing system!

Fast Facts
A recent survey reveals only 38% of small businesses already have a company website. And 32% of these respondents are planning to spend more time and more money on building a company website in 2010. – Source eMarketer Dec 2009
In 2010 US Advertisers are expected to continue the shift from TV to online video. Leading to a tipping point for online video ads, American advertisers in 2010 will spend $0.13 per hour of internet video viewing for each $0.12 they spend per hour of TV viewing. -Source eMarketer, Dec 2009
Marketers are continuing to make social networks a priority for 2010. In fact, by 2011worldwide spending for online social network advertising will likely reach $2.9 billion, up from $2.2 billion in 2009.  – Source eMarketer, Dec 2009
Paid services on social network sites are on the rise. US paid social networking site revenues are forecasted to surpass $1.4 billion in 2013, doubling $627 million in 2009. – source eMarketer Nov 2009
American companies will set a larger budget for online social media marketing in the coming years. US online social network ad spending will reach more than $1.39 billion by 2011, an increase from 7.7% expected for 2010. – Source eMarketer Dec 2009
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