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internet marketing strategies blog

We Simplify Internet Marketing

Welcome to our Blog on Internet Marketing. We will be providing you with many ideas and ways that you can build credibility, generate leads and to improve your relationships with your clients and prospects.We would really welcome any comments and ideas.

This is Why Businesses need to use social media marketing

Reputation Management - Businesses need to get involved in social media

A little more than a week ago a young, excited bride-to-be, Mikki Lawless went into David's Bridal in Sioux Falls, SD excited to be buying a dress for her upcoming wedding.  Miss Lawless left the store in tears and the next day, she went to Facebook and shared her experience on the store's Facebook page so the store knew about her experience.  The result of course, was that thousands and thousands of others, over 110,000 others also read about her experience too and that's in just 7 days.  (and that's not including the thousands that didn't "like" the comment such as myself),

David's Bridal Sioux Falls, SD gets complaint from tattooed bride-to-be

Many business owners might be reading this and saying, "This is EXACTLY why we're not involved in social media!"  However, what so many businesses fail to see is, this is exactly why they should be involved.

Here is why businesses need to be involved in social media and pay attention to what's being said.

David's Bridal response to tattooed bride-to-be1. Social media gives businesses a built-in audience but it takes work to get that following - David's Bridal posted a response to Miss Lawless's comments making sure their customers knew they heard the message from Lawless and were thoroughly investigating.  This response is EXTREMELY important to the 362,000 fans they have on Facebook and even those that aren't fans.  I'm not a Facebook fan of David's Bridal and you can bet I'm not the only non-fan who looked to see if they responded.  If David's Bridal hadn't been active in social media, or at least Facebook, how quickly could they have reacted to mitigate the problem. As it were, it already took them more than a week to respond, which is pretty major error, but they are responding and you can bet people are listening to what they are going to say.  Most businesses already have a Facebook page, but many haven't been claimed by the business and people can make comments that others see, and the business is totally unaware.  Most businesses also have a Google+ page, many of those are also unclaimed leaving them vulnerable if they aren't paying attention to what's being said.  It takes work, persistence, interaction and consistency to build a good following, but it can be worth the effort.

2.  Social media helps make businesses better - Let's go back to the days when social media wasn't available and people sat around the coffee table complaining about their bad customer experience.  Those listening tell others and those others tell more people and the ball keeps rolling.  Pretty soon all these people know how bad the business was, but the accused business is still clueless.  A problem can't be fixed if you don't know it's broken.  Social media has given people more courage to speak out about something that's broke in a bigger way.  This isn't a bad thing if you're willing to take action, fix it and appreciate that you know instead of getting defensive and fighting back.  How you handle a complaint is just as important, if not more so than the complaint itself.  Social media makes businesses better because they are more accountable and can fix problems they may have been unaware of without social media. 

3.  Social media reviews make a difference - Did you know that 72% of as much as personal recommendations?  What people are saying is EXTREMELY important whether it's about a product you're selling, the service you're providing or the company itself. It is vital that businesses monitor what people are saying.  This can be done by setting up your social profiles, establishing Google alerts, and even using tools like Hootsuite to let you know when someone mentions your business, your name as the owner or even your competitors business. David's Bridal in Sioux Falls hasn't claimed their Google+ page and there are 13 reviews on there.  They may not be paying attention to what's being said there, but you can be certain that their customers are reading them. Reputation management is one of the most important aspects of social media marketing. 

If you have questions or would like help, feel free to contact us today and we can talk about your social media marketing strategies!  Ask about our FREE social media marketing strategy kit!

David's Bridal Google+ Page




Technology in Agriculture

Technology in Agriculture - How beneficial is it?

It seems as if every corner of the world and everything we do is affected by technology, even agriculture.  From soil testing, fertilizer application, field mapping, cattle records,  even semi-loading, there seems to be technology everywhere we look and if you're not using technology in agriculture practices where you are, you could be missing out.

I think many farmers, including my husband, who is an organic farmer in South Dakota, resisted technology, at least technology that wasn't part of a tractor or other vehicle needed to make it drive and work.  Last year he started getting the urge after hearing some "farm talk" and success stories.  He finally took the plunge, visited a at who'd been featured in Successful Farming magazine a couple different times and seemed to know what he was talking about and made a purchase.  He will use the equipment for the first time planting in the spring of 2012.  

mobile controlled grain loading and monitoringHis new found interest piqued my curiosity too, since I have an obvious interest in technology as a social media marketing specialist.  FINALLY, we might have something in common... sort of, anyway.  My interest led me to being asked to give a presentation on social media marketing at the winter conference for in January.  I was asked to give a second presentation and after some discussion, we decided technology in agriculture would be a good topic.   While I could talk about a few things, I asked the owner of Precision Ag Solutions, Greg Tople if he or Troy McKown, a well versed consultant for Greg's business, if one of them would like to join me and share their knowledge and expertise on technology in ag, thankfully they agreed.  After all, if they could convince my husband it was worthwhile and get him to part with some money, it MUST be good.  They focused on GPS, field mapping and products like , a system that is particularly interesting to organic farmers because it allows growers to use GPS to apply the right amount of nitrogen at the right place and right time, increasing yield and reducing nitrogen input expense.  Because organic farmers can't use synthetic fertilizers, every bit of boost they can get to increase their yield naturally and efficiently is greatly appreciated. 

For my part, in addition to talking about mobile apps and the usefulness cell phones provide for farmers beyond the obvious increase in communication, I talked about and their system which allows for automated loading of grain into semi-trailers for hauling.  The product was developed by Neil Mylet because he was a farmer from central Indiana who had severe allergies. He uses the Loadout system which has hardware and software working together to load his grain with much more limited exposre to grain dust,  The loading is controlled by your smart phone with a specific mobile application to start, stop and visually monitor the progress of grain loading right from the cab of the semi-truck.  This interested me on many levels, but mostly because my oldest son is going to school for architecture in part because it really interests him, but also because he has severe allergies and he'd love to come back and farm, but if that doesn't work for his health and allergies, he'll need something to fall back on. 

I could talk about the great things in technology in agriculture all day, but maybe I'll just save it for another blog and/or another presentation as some conference.   What do you think of the changes in technology in agriculture and do you love the changes or hate them?

Award Winning web design by WSI

WSI Recognized by Web Marketing Association with 7 Awards

WSI, the world’s leading provider of digital marketing solutions to small- and medium-size businesses, received seven prestigious recognitions by the Web Marketing Association’s 2011 WebAwards. This is the fourth year in a row WSI has been recognized for excellence by the WebAwards, which highlights outstanding achievement in the field of web design and development. This year WSI submitted 10 sites and seven of those received awards, with two receiving Standard of Excellence Recognitions. Other top brands that competed for the awards include AT&T, Coca-Cola, Colgate, Cottonelle, Jetblue, Nissan and Volvo.

The following WSI consultants were recognized by the Web Marketing Association at this year’s WebAwards:

        WSI Internet Consultant Kevin Dean received the Environmental Standard of Excellence WebAward for Arborwell

        WSI Internet Consultant Neal Lappe received the Outstanding Website WebAward for Cabell Childress Group

        WSI Internet Consultant Doug Fowler received the Outstanding Website WebAward for J. Simon Shirtmakers

        WSI Internet Consultant Kimberly Nichols received the Outstanding Website WebAward for Municipality of Potton

        WSI Internet Consultant James Alexander received the Professional Services Standard of Excellence WebAward for Smile Like the Stars

        WSI Internet Consultant Armin Tull received the Hotel and Lodging Standard of Excellence Web Award for Tallinn Hotels

        WSI Internet Consultants Mike Watkins and Nicole Dupree received the Outstanding Website WebAward for Why Diet

“As a Web Marketing Association award recipient for four years in a row, we are proud to say our proven track record of going above and beyond has helped businesses reach their greatest potential,” said Ron McArthur, president of WSI. “We hope to continue our success next year and beyond.”

This is the 15th year the Web Marketing Association has been organizing its annual WebAwards, which is today’s premier website award program. Website awards recognize the talented individual and team efforts in creating outstanding website development and generating Internet marketing exposure.

There are 96 industry categories in the awards competition and each site goes head-to-head with other sites in their categories. If an entry receives a score of 60 or greater out of a possible 70 points granted by the judges, the entry earns the Outstanding Website award. Entries that scored above the average for their industry and 59.9 receive the Standard of Excellence award.

WSI is the world’s leading provider of digital marketing solutions to small- and medium-size businesses the world over. WSI provides digital marketing solutions, web site design, e-commerce solutions and web hosting. WSI awarded 149 franchises in 2010 and six master franchise licenses. With plans to add 210 franchisees in 2011, primary markets will include U.S., Latin America, U.K. and Europe. For more information, visit .

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