Search Engine Optimization (SEO) Marketing

“An effective strategy that results in competitive rankings for your site – leading to increased targeted traffic.”

Get to the top engines… naturally

According to VeriSign, over 1 million new website addresses are registered every month – that’s over 40,000 per day! How do consumers find their way through all these sites? The answer is search engines.

You’ve probably heard of Google, Yahoo!, MSN and others. These are the big players in the search engine business and millions use them daily to find everything from stock tips to sports cars. Even if you’ve never thought about search engines before, these statistics illustrate how important it is for your site to be listed in them. But being listed isn’t enough; you also need to achieve a high ranking in the search results to benefit from the considerable amount of traffic they can send to your site.

Have you ever wondered why some sites turn up at the top of a search result while others are buried 10, 20 or 100 pages down? It is because some sites are not search engine friendly. Organic Search Marketing is an effective strategy that results in competitive rankings for your site – leading to increased targeted traffic. Unlike Paid Search Marketing, Organic Search Marketing will help your site be ranked in the search results rather than the paid links section.

Search marketing delivers ongoing ROI

Sure, it is good to get some quick wins and early traffic to your site with Paid Search, but to run and win in the longer race you need strategic, sustained and quality search marketing. WSI Consultants are trained and certified in advanced Search Engine Optimization (SEO)techniques to deliver continued results and ROI on your online marketing expense.

What is it that your business needs to market effectively online and enhance your revenues significantly? Whatever it is you are missing, your WSI Internet Marketing Consultant can help you analyze your business needs and guide you towards an appropriate Search Engine Marketing (SEM) and even Social Media Optimization (SMO)strategy. To help you move your business to the next level, WSI can provide you with a comprehensive mix of SEM tools and techniques.

Mend the holes in your copy

Never before has quality copy been so important. Randomly examine a bunch of sites that you browse regularly. If these are sites that actually encourage you to take the desired actions, they are most definitely good content sites. Mind you, “good” does not necessarily mean “a lot”. What it does mean is “compelling”. A landing page of 250 words can drive more qualified leads and conversions than a 700 words, badly written, long scrolling page of little value. Likewise, a “scanty” page that says very little and does not tell the visitor what to do next or persuade a buying action is of no use either.

As search engines refine their algorithms and place greater importance on useful, meaningful, well written copy that is SEO-friendly, the savvy Internet marketers like those led by WSI Consultants, are winning with words! You can too. Call your WSI Consultant today to find out how your Web copy can be polished up to drive good search results and quality conversions.

Fast Facts

A recent survey reveals only 38% of small businesses already have a company website. And 32% of these respondents are planning to spend more time and more money on building a company website in 2010. – Source eMarketer Dec 2009
In 2010 US Advertisers are expected to continue the shift from TV to online video. Leading to a tipping point for online video ads, American advertisers in 2010 will spend $0.13 per hour of internet video viewing for each $0.12 they spend per hour of TV viewing. -Source eMarketer, Dec 2009
Marketers are continuing to make social networks a priority for 2010. In fact, by 2011worldwide spending for online social network advertising will likely reach $2.9 billion, up from $2.2 billion in 2009.  – Source eMarketer, Dec 2009
Paid services on social network sites are on the rise. US paid social networking site revenues are forecasted to surpass $1.4 billion in 2013, doubling $627 million in 2009. – source eMarketer Nov 2009
American companies will set a larger budget for online social media marketing in the coming years. US online social network ad spending will reach more than $1.39 billion by 2011, an increase from 7.7% expected for 2010. – Source eMarketer Dec 2009