“We are experts in providing social media strategies to help you take your business to the next level. Delivering a return on your investment is just what we do.”
The biggest question many businesses have is “What is SOCIAL MEDIA MARKETING?” The term is thrown around commonly and there are few people out there who have not heard of Facebook or Twitter. There are even fewer that have never seen a YouTube video. These along with many other sites, are all part of social media. Because of the conversation they create and the accessibility, the conversations people used to have around the water cooler are taking place all over and in many locations at the same time creating a whole new level of social interaction. Over the few years these sites have minimized the gap and timeline in conversations people have between businesses and consumers. A whole new meaning behind “Word of Mouth” is out there and we need to listen. Social media created the bridge that never before existed between consumer and producer. And importantly, it created the integral relationship with consumers that businesses, like yours, never had before.
The main benefits of social media
Social media has the potential to attract and hold the attention of a vast demographic of people, especially those who have grown numb to traditional media. Below is a list of some of the main benefits companies experience by utilizing social media:
- Affordable marketing – There’s no need for a large budget to conduct social media marketing
- Viral nature – Users can easily share your messages with their friends with a click of a button
- Enhances brand – Through social media you can build and enhance your online reputation
- Builds credibility – User generated endorsements are more credibility than traditional advertising
- Increases traffic – A well-planned social media strategy will drive more traffic to your website
- Engages customers – Connect with your customers and respond to their feedback in real-time
At WSI, we realize the importance in moving your business forward and adapting to the rapid demands of today’s business world. Utilizing social media is a new way for your business to reach your customers, gain new ones and maintain your credibility and reputation with your customer base.
What’s your social media strategy?
Despite the more obvious and even not so obvious benefits of social media, many businesses have not established a strategy for being a player in social media. Why? Time and resources are two big reasons for many companies lack of participation in social media. But for many, it is fear of the unknown and businesses just don’t know how to successfully plan, organize and implement a social media strategy. With so many elements to social media, it is difficult to know where to begin which continues to stall their entry into the market. This can be a big detriment because many companies oblivious to the conversations that are taking place about their company without their knowledge. At the very least, it would be wise for companies to implement a reputation management strategy
WSI knows the intimidation factor is a big reason that many companies choose to stay out of the social media environment and decided to do something about it. In order to provide businesses with the knowledge and tools needed to start and stay on track, WSI created a Social Media Strategy Kit, which embodies best practices and templates along with checklists, tools and resources – all in the social media area. This kit can be used by WSI’s Certified Digital Marketing Consultants to help evaluate your company’s social marketing needs and create a customized plan for your business. The goal is to help each client to leverage these new tools to develop and encourage positive conversations around your business and your brand. And best of all the SOCIAL MEDIA STRATEGY KIT IS FREE!
To find out more about the WSI Social Media Strategy Kit and how you might best use this kit to help your business, contact us to arrange a consultation regarding your social media strategy.
Socia media marketing services in North Dakota, South Dakota and across the US with a WSI National franchisee license.